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About ThisWillExpire

The Internet Doesn't Know How to End Things

The web was built to publish, distribute and archive.
It was never built to finish.

Once something is online, it is assumed to exist forever.
Statements linger. Offers never really end. Opinions outlive their authors.
Context collapses, but the link remains.

This has consequences.

People hesitate to speak.
Creators feel trapped by their past.
Old job offers, policies, polls and announcements continue to circulate long after they stopped being true.

The problem is not privacy.
The problem is permanence by default.

Endings Matter

In the real world, most things are temporary:

  • Offers expire
  • Decisions close
  • Statements belong to a moment
  • Commitments have a timeframe
  • People move on

The internet ignores this.

It treats every page as evergreen, every link as immortal, every word as permanent evidence.

This is not how human communication works.

Time Is Meaning

A statement without a timeframe is ambiguous.
An offer without an end is untrustworthy.
A poll without closure is noise.

Time is not metadata.
Time is part of the message.

When something ends, it gains clarity.

Controlled Publicity

There are only two models online today:

  • Private (DMs, emails, secrets)
  • Public (feeds, profiles, archives)

Nothing in between.

But most communication belongs between these extremes.

Sometimes something should be public —
just not forever.

Sometimes something should be shared —
just once.

Sometimes a document needs to be final —
and then over.

What We're Building

We're not building a platform.
We're not building a feed.
We're not building accounts or profiles.

We're building a missing layer of the web:

  • Pages that expire
  • Links that can be consumed
  • Documents that can be final
  • Statements that can end
  • Polls that close and disappear
  • Offers that no longer exist

Not hidden.
Not deleted.
Completed.

This Is Not About Control

We don't prevent screenshots.
We don't promise secrecy.
We don't claim the internet will forget.

We only say this:

There is no longer an official source.

And that changes everything.

Why This Matters

Because people deserve:

  • to speak without eternal consequences
  • to publish without permanent attachment
  • to leave phases of their life behind
  • to close things cleanly

The most humane feature the internet is missing
is a clean ending.

A Simple Rule

If something needs to exist forever, the internet already does that well.

We are here for everything else.